Planning must cover the spectrum from high-level strategic topics to point of application tactics, and be able to address the broad range of goals in campaign structures that bridge these two ends of the planning spectrum.
Strategic Planning captures vision and long-term organizational goals. It seeks to recognize the existing environment and make fundamental changes, transforming organizational processes to meet the demands of a new environment, ensuring desired outcomes and successful relationships.
Operational Planning plots the course of an organization in a series of actions, over a structured timeframe, to achieve a desired end, charting a campaign plan with measurable milestones of success.
Tactical Planning applies the right organizational resources to efficiently and effectively achieve the desired outcomes.
